This project was made for my Branding & Identity class, where we had to choose a product and create a business card alongside two main pieces of collateral. My product, Lippman's Muffin Tops, was inspired by an episode of Seinfeld. I built the identity with a young, aesthetically-conscious consumer in mind, and took inspiration from both mid-century food packaging and contemporary design styles.
For my multi-frame collateral, I chose a box, while my single-frame collateral was a website homepage, which focused on a central hover interaction. I designed my box in blue and cream to reflect the flavor (blueberry), with the thought that the primary color would change depending on the flavor.
